Peeps are colorful marshmallow candies shaped like chicks or bunnies and coated in sugar. They were first produced in the 1950s by the American candy company Just Born.

Originally created as an Easter candy, Peeps quickly became a seasonal tradition in the United States. Their bright colors and soft marshmallow texture make them instantly recognizable.

Classic Peeps flavors include the original marshmallow version, but over the years the brand has introduced many variations such as chocolate-covered Peeps, fruit flavors, and limited-edition seasonal releases.

In the United States, Peeps are especially associated with Easter celebrations, but they are also used in baking recipes or eaten as a sweet snack.

These marshmallow treats are not commonly found in Europe, making them a fun way to discover a unique American holiday candy. Explore the Peeps selection available.